How To Get Past Native Integrations

Throw caution to the wind and skip native integrations issues while getting more from your software.

Native integrations seem like they should be the easier path, right? However, this isn’t always the case.

In fact, they can be incredible complicated, depending on what tools your business uses. For instance, you might find there isn’t a native integration to make your inventory system and CRM system talk to each other.

The good news is there is a way to get past native integrations. Surprisingly, the solution could also boost your business’s productivity and make managing your software even easier.

When Native Integrations Don’t Cut It

On the surface, it seems like a no-brainer to use your new platform’s native integration tools. And, in some cases, this works out well. However, you’re usually going to face quite a few obstacles that make you feel like your new software should have come with a massive Caution sign, just so you knew what you were getting yourself into.

Have you ever experienced any of the following:

  • Figuring out which native integrations are supported and by who
  • Little to no support for older integrations
  • Unable to customize integrations for your business needs
  • Integrates with one system, but not another
  • Left managing at least one system separate from all the rest

Honestly, native integration issues aren’t that uncommon. For smaller businesses that only use a few software solutions, the out-of-the-box native integration setups typically work well. It’s when you need to expand or customize anything that you start running into problems. After all, the last thing you want to do is have to invest in multiple new systems just because your newest system doesn’t include native integrations for the tools you currently use.

Some Tools Refuse To Play Nice

Even if you stick with some of the biggest and most well-known software solutions, you’re still going to run into issues with native integrations. For instance, take HubSpot and Salesforce. Despite both of them being widely used by businesses, it’s easier to just take a hammer to your system than try to figure out how to make the two play nice with each other.

In most cases, you’ll have to pay for custom third-party integration tools to make your systems communicate. That completely defeats the purpose of native integrations.

Of course, you could opt for third-party integration tools, but those require additional time and money. They also require a certain level of expertise. For instance, some businesses use IFTTT to create custom integrations and automations. However, if you don’t have a clue what an If statement is, how to create triggers or what HTML even looks like, you might just find yourself overwhelmed.

The truth is, your business doesn’t just use a few tools to get everything done. In fact, enterprises rely on an average of 91 marketing tools, 43 CRM/sales tools, 70 collaboration tools and 90 HR tools. While all these are cloud based, the odds of any software having native integrations for hundreds of services or tools is a big zero.

Know Your Options

A 2016 study found that US businesses and organizations wasted $30 billion over a four year period on unused software. Why all the waste? Trying to create a unique system of tools and services that integrate with each other. While native integrations on one might work with three other systems, it may take native integrations from yet another solution to make four other systems talk to another.

Sound confusing? That’s because it is. It also leads to quite a bit of unused or under-used software. Your employees are miserable and less productive. You’re not able to offer the level of service your customers deserve simply because managing your business is more difficult than putting together a 5,000 piece puzzle without ever seeing the picture on the box.

Overall, you have three main options:

  • Build your infrastructure around native integrations to avoid the usual obstacles
  • Choose custom-built systems to perfectly match your business needs at that moment
  • Avoid native integrations by using an all-in-one business management system

Don’t Settle For More Or Less Than You Need

Those three options often leave you settling for more or less than you need. The first means you’re limited to just the native integrations your chosen software allows. That could limit your business, especially when it comes time to grow. On the other hand, you might find yourself paying more for software that’s far more than what you need simple because it offers the integrations you require.

Custom-built systems work well, but as your business needs change, those solutions don’t always scale so well. Plus, you have to change your system every time you need to add a new type of software.

Finally, you have all-in-one business management tools that skip native integration headaches by including all your tools in one platform. Since they’re part of the same platform, they work seamlessly together. Plus, they’re usually easy to customize to your business’s needs, size and budget.

At KOI, we believe you shouldn’t have to settle. We want to make managing your business easy, while making owners and employees happier. We also believe every business should have access to the tools they need no matter their budget or size. We built our all-in-one business management software to avoid common integration issues so you can do more while paying less. Consider partnering with KOI today and find out for yourself why KOI is the best and last Business Management Software you’ll ever need.


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