Maybe you use a spreadsheet or even just a notepad for the day? While this works some of the time, it usually just becomes a mess that’s hard to manage.
Instead, you need a business appointment booking solution that not only keeps your appointments organized, but ensures your customers don’t forget to come in.
The biggest issues with most appointment booking solutions is they don’t integrate with your current business management tools. This means they’re not tying back to existing customer information. For instance, if this is someone’s first visit, you might want to give them a special welcome package. If it’s an existing client who hasn’t been around in a while, you’d want to welcome them back.
Most solutions are just for making appointments. You can’t run reports to learn more about your customers. You can’t send them reminders or even make it easy for customers to make appointments in multiple ways. This is why you need the ultimate appointment booking solution to do more than just gather appointments.
Did you know that almost 70% of people would prefer to book appointments online? Yet, 50% of customers are still having to book appointments by phone, which they absolutely hate. Long hold times, having to call during office hours only and having trouble finding the phone number are all common issues.
You need a solution that offers multiple ways to book. Sure, you can still offer phone-based booking, but consider online options that all integrate into a single system. Gather appointments from your website and Facebook. As of December 2018, Facebook had 1.52 billion daily active users, so offering Facebook appointments is a great way to stand out from the competition and reach more customers.
Your health club only makes money when customers actually come in for their appointment. Sadly, many customers just forget about the appointment or get the date/time wrong. It’s not that they don’t want to come in. In fact, one study on mental health patients found that 69% of patients forgot their appointment and didn’t miss it intentionally.
It’s too time-consuming for you to go through your appointments manually and send out reminders. You could easily spend hours every day just calling or texting customers to remind them to come in the next day.
Or, you could let your appointment booking solution do it for you. Think about how much time you’d save. Plus, you wouldn’t miss anyone.
Let your appointment booking solution send out a text or email to remind your healthcare club customers to come in. Send out several reminders to be safe, such as the week before, day before and day of.
You want to create loyal customers, but that’s hard to do if customers forget to schedule repeat appointments. By integrating your appointment booking solution with your customer data, you can send out automatic notifications on when a customer should consider booking their next appointment.
Also, depending on what services the customer wanted during the previous appointments, you can suggest new services to try. This is an ideal way of personalizing the customer experience. Building loyalty to your health club is just as important, if not more so, than bringing in new customers. After all, if just 15% of your customers are loyal, they account for up to 70% of your revenue, so retaining them is important.
Focusing on loyalty is a great way to stay competitive, such as these three brands have done. You can start just by personalizing the scheduling experience.
At KOI, we love the idea of helping businesses grow and making both employees and customers happier. We also believe every business, no matter the size or budget, should have access to the right tools to automate and manage daily business tasks, such as booking appointments. That’s why we built our all-in-one business management software so you can do more while paying less. Consider partnering with KOI today and find out for yourself why KOI is the best and last Business Management Software you’ll ever need.